Unprecedented changes in B2B buying dynamics are rendering legacy sales models increasingly less effective. With a digitally-empowered buyer firmly in control of the sales process, a new approach must emerge which is more customer-centric, more integrated with other functions and more technologically-enabled in order to secure sustainable growth.
Blackdot are delighted to invite you to this exclusive webinar as we share practical insights for adapting sales to the digital age. Featuring a presentation of our latest research - the event will help you accelerate the people, process and technology transformation required to adapt sales to win in this new environment.
The session will explore:
- Building sales engagement and traction for digital transformation
- Adapting the sales role mix and operating model for today's buyer
- Lifting commercial acumen, data and technology skills across the sales force
- 'Digitising' frontline sales execution for greater effectiveness, efficiency and relevance
- Hardwiring more integrated marketing and sales execution
- Understanding what the 'rep of the future' might look like
There will also be a Q&A session at the end of the webinar, so Marty will be happy to answer any questions you may have.
Marty Nicholas | Managing Director, Blackdot
As founder and Managing Director of Blackdot, Marty Nicholas is dedicated to helping enterprise-level clients accelerate marketing and sales transformation to achieve more predictable and sustainable growth. Since 2001 he has been pivotal in growing Blackdot’s client base across a variety of industries and the globe, having led over 400 consulting projects, 10,000 sales benchmarks and 80 marketing and sales transformation projects for companies including Commonwealth Bank of Australia, TNT, AstraZeneca and Optus. Possessing an Honours Degree in Psychology from the University of New South Wales, Marty has over 20 years management consulting experience and a career representing and coaching rowing for both New South Wales and Australia.
10:00am - 11:00am AEDT | Thursday, 16th February 2017