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Accelerating
Multi-Channel Maturity
In Health Science

Executive Breakfast

Bringing together people, process and technology for enhanced customer and business outcomes

Date
Tuesday, 28 August 2018
Time
7.30 – 10.30 AM
Location
The Establishment, Sydney

About the event

Is your organisation evolving multi-channel maturity at the same pace as your customers?

Featuring a unique combination of health science thought leadership as well as lessons learnt from other sectors, this practical event will assist leaders in accelerating adaptation of the commercial model to today’s digital customer environment.

  • The maturity steps health science organisations can move through to enhance multi-channel effectiveness
  • How best practices from across sectors can be applied in the health science setting
  • Leveraging technology tools to drive enhanced automation and an integrated customer approach
  • Exploring Blackdot’s case study on scaling multi-channel, digitised customer journeys
  • How to implement faster – key tips for accelerating multi-channel transformation

Register Your Interest


To see what it's like to attend an Insights session watch our Executive Breakfast Summit video.

Speakers

Abhik Sengupta

Abhik sengupta

Executive Director
Client Solutions Delivery

Phil McNamara

Phil McNamara

Principal Consultant


Chris Horn

Chris Horn

Executive Director
Products & Marketing

Gabrielle Lukes-Mooney

Gabrielle
Lukes-Mooney

Manager

Matthew Jones

Matthew Jones

Digital Director


Event Program

7.30 AM
Networking Breakfast & Registration
8:00 AM
Plenary Keynote
Accelerating Multi-Channel Maturity in Health Science
  • The maturity steps health science organisations can move through to enhance multi-channel effectiveness
  • Accelerating multi-channel effectiveness across people, process and technology
  • Key lessons learnt for effective implementation from across sectors
8.45 AM
What does a fully-digitised Marketing & Sales engine look like?
Exploring Blackdot's Fully Digitised Marketing & Sales Engine

Featuring an exclusive, behind-the-scenes look at Blackdot’s own marketing and sales engine, understand:

  • Setting up the organisation to effectively deliver scaled customer journeys
  • Implementing integrated and digitised marketing and sales execution
  • What does it look like in the technology? Leveraging automation for scale and relevance
9.10 AM
Panel Discussion and Q&A
10.00 AM
Networking

This will be a fantastic opportunity to network with people facing similar multi-channel challenges - specific to the health science sector.

WHO SHOULD ATTEND?

Blackdot’s executive breakfast events have become a must-attend for business leaders to stay on top of the latest thinking to drive customer and commercial transformation. This event has been designed specifically for leaders across health science.


Health Science Sectors

Consumer Health | Pharma – Innovative and Generics | Medical Devices | Animal Health | Crop Health


Roles

CEOs/General Managers | Business Unit Directors | Commercial Excellence | Multi-channel
Brand Managers | Sales Force Effectiveness



Event Location

The Establishment
252 George St
Sydney NSW 2000
(02) 9114 7310

Get Directions

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