Building the Digitised
Marketing & Sales Engine

B2B Leader Workshop

A combination of insights, discussions and technology demonstrations exploring how to deliver scaled customer journeys

Tuesday, 21 August 2018
7.30 – 10.30 AM
Ivy Sunroom, Sydney

About the event

Featuring the most detailed look to date into Blackdot’s own digitised marketing and sales engine - as well as technology demonstrations and interactive discussion - this workshop will provide practical steps for adapting the commercial model to today’s digital customer environment. Exploring:

  • Defining the 'future-fit' marketing and sales engine – what does it actually look like?
  • The maturity stages B2B enterprises typically navigate on the path to reinventing marketing & sales
  • Emerging marketing and sales plays for driving enhanced acquisition, growth and retention
  • Exploring Blackdot’s case study on scaling cross-channel, digitised customer journeys
  • Leveraging automation for scale and relevance – practical technology demonstrations
  • Navigating common challenges across people, process, technology and data

Register Your Interest

To see what it's like to attend an Insights session watch our Executive Breakfast Summit video.


Chris Horn

Chris Horn

Executive Director
Products & Marketing

Justine Tabone

Justine Tabone

Senior Manager

Marty Nicholas

Marty Nicholas

Managing Director

Shiana Gunasekera

Shiana Gunasekera

Marketing Manager

Matthew Jones

Matthew Jones

Digital Director

Event Program

7.30 AM
Registration and Breakfast
8:00 AM
Keynote - Building the Digitised Marketing & Sales Engine
  • Key challenges and obstacles to driving progress often faced by B2B enterprises
  • Defining the future-fit marketing and sales engine – what does it actually look like?
  • The maturity stages which enterprises typically progress through
  • Where are Australian B2B enterprises up to?
  • Key customer and commercial outcomes and emerging lays to achieve them
8.30 AM
Detailed Case Study - Exploring Blackdot's fully digitised Marketing & Sales Engine
  • Setting up the organisation to effectively deliver scaled customer journeys
  • Implementing integrated and digitised marketing and sales execution
  • Leveraging automation for scale and relevance
  • Technology demonstrations - What does it look like in the technology?
9.00 AM
Interactive Session - Tackling Your Key Digitisation Challenges

Breaking up into groups, this interactive session will draw on experiences of attendees and Blackdot experts to surface solutions to your key challenges, covering:

  • Marketing automation
  • Integrated marketing and sales execution
  • Content creation
  • Data and attribution
  • Sales engagement
  • Change leadership
10.00 AM

With leaders in attendance there will be excellent opportunities to network with people facing the same types of transformation challenges.


Blackdot’s events have become a must-attend for business leaders to stay on top of the latest thinking to drive marketing, sales and service transformation.

We welcome leaders in enterprise-level businesses, spanning:

CEO | Business Unit / Division | Sales | Marketing | Service | Customer Strategy | Digital Strategy | Technology | Transformation

Event Location

Ivy Sunroom
330 George St
Sydney NSW 2000
(02) 9240 3000

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