Customers want simplicity, value for money and a seamless, responsive experience. However, legacy processes, data sources and technology platforms restrict businesses’ ability to cohesively support dynamic customer journeys and new digital channels have exacerbated existing data and functional silos. To overcome these challenges, organisations rely on manual processes, work-arounds and intensive cross-functional rhythms. Short-term solutions are rarely scalable or empowering for frontline staff. Your business needs to leverage the power of automation to seamlessly progress customer journeys while reducing cost.
Blackdot is delighted to invite you to this exclusive webinar as we share practical insights on how to integrate and digitise marketing, sales and service, delivering a differentiated customer experience. Featuring a presentation of our latest research - the event will help you accelerate the people, process and technology transformation required to achieve transformational growth in your enterprise.
The session will explore:
Key shifts towards integration and digitisation - delivering a differentiated experience, at a lower cost
Transforming the approach to clients
Proving the value with ‘win-fast’ pilots
Leveraging workflows and alerts to scale the marketing and sales engine
Consolidating data across multiple stakeholder groups.
There will also be a Q&A session at the end of the webinar, where Chris will be happy to answer any questions you may have.
Chris Horn | Executive General Manager, Blackdot
Chris Horn has 12+ years of experience leading product, marketing and sales teams across Australia, New Zealand, South East Asia and the Middle East, and has extensive knowledge across business development, sales effectiveness, product and marketing strategy & implementation.
12.00 – 1.00pm AEDT | Tuesday, 28 November 2017