Implementing Customer Transformation

Webinar Series

Moving beyond future state design to
fast-track benefits realisation

Tuesday, 3 July 2018
12:00 - 1:00 PM AEDT

About the Webinar

How will you realise value from your marketing, sales & service transformation?

Most organisations have realised the need to undergo customer-centric transformation to keep up with digitally empowered buyers. While many have identified their ideal future state and a high-level roadmap for implementation, there is still a struggle to define the activities, resources and capabilities required to get there.

Based on our highly successful event, 'Implementing Customer Transformation', this webinar will focus in on what it really takes to implement marketing, sales and service transformation, and will cover:

  • Where are Australian enterprises up to in their progress towards customer transformation?
  • The critical challenges and conflicts which are preventing implementation success
  • Key lessons learnt on how leaders can deliver implementation faster and more effectively

There will also be a Q&A session at the end of the webinar, where Marty, Abhik and Nicson will be happy to answer any questions you may have.



Marty Nicholas

Marty Nicholas

Managing Director

Abhik Sengupta

Abhik Sengupta

Executive Director, Client Solutions Delivery

Nicson White

Nicson White

Executive Director, Sales

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Blackdot’s executive breakfast events have become a must-attend for business leaders to stay on top of the latest thinking to drive marketing and sales transformation.

With over 5000 subscribers to the Blackdot Blog across Sydney and Melbourne and 1000 leaders regularly attending our events throughout the year, this new major event will bring together what has fast become the definitive community of marketing, sales and growth-focused business leaders in Australia. We welcome leaders in enterprise-level businesses, spanning:

CEO | Business Unit/Division Leader | Sales | Marketing | Human Resources | Commercial Excellence | Sales Force Effectiveness | Customer Strategy | Digital Strategy | Technology