What a Fully-Digitised Marketing & Sales Engine
Looks Like

Implementing Customer Transformation Webinar Series

Moving beyond future state design to
fast-track benefits realisation

Thursday, 12 July 2018
12:00 - 1:00 PM AEDT

About the Webinar

Over the past few years, we’ve seen many organisations make progress in defining their ideal future state for transformation. While many understand the benefits, there is still a real desire to see how this all comes to life in the technology.

Featuring an exclusive behind-the-scenes look at Blackdot’s marketing & sales engine, this webinar will help leaders to operationalise and digitise marketing and sales integration, and accelerate benefits realisation.

This webinar will share key insights including:

  • Setting up the organisation to effectively deliver scaled customer journeys
  • Implementing integrated and digitised marketing and sales execution – a sneak-peek into best practice
  • Key tips for accelerating benefits realisation through technology in enterprise businesses
  • Building the momentum and capability required for the change

There will also be a Q&A session at the end of the webinar, where Chris, Gabrielle and Shiana will be happy to answer any questions you may have.



Chris Horn

Chris Horn

Executive Director, Products & Marketing

Gabrielle Lukes-Mooney



Shiana Gunasekera

Shiana Gunasekera

Marketing Manager

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Blackdot’s executive breakfast events have become a must-attend for business leaders to stay on top of the latest thinking to drive marketing and sales transformation.

With over 5000 subscribers to the Blackdot Blog across Sydney and Melbourne and 1000 leaders regularly attending our events throughout the year, this new major event will bring together what has fast become the definitive community of marketing, sales and growth-focused business leaders in Australia. We welcome leaders in enterprise-level businesses, spanning:

CEO | Business Unit/Division Leader | Sales | Marketing | Human Resources | Commercial Excellence | Sales Force Effectiveness | Customer Strategy | Digital Strategy | Technology