Implementing Customer Transformation

Executive Breakfast Summit

Moving beyond future state design to
fast-track benefits realisation

Tuesday, 29 May 2018
7.30 – 10.30 AM
Hyatt Regency Sydney

About the event

Building on Blackdot’s highly successful series of insight briefings, this practical event focuses on what it really takes to implement marketing, sales and service transformation in enterprise businesses.

  • Take away cutting-edge insights for implementing transformation faster and more effectively
  • Hear practical stories of how implementation has been managed in other leading enterprises
  • Experience an exclusive behind-the-scenes demo of Blackdot’s marketing & sales engine
  • Network with 300+ like-minded transformation executives from leading brands
  • Solve real problems in hands-on workshops which address common implementation challenges:
    • Designing a realistic future state
    • Building a culture of change leadership
    • What does a fully-digitised marketing & sales engine look like?

We're sorry, but this event has already passed.


James McKew

James McKew

Group Sales & Marketing Director

SMC logo
Rachel Stotter

Rachel Stotter

Head of Sales NZ

Goodman Fielder logo
Chris Willmott

Chris Willmott

Regional Head of Business Effectiveness Asia Pacific

Roche logo
Marty Nicholas

Marty Nicholas

Managing Director

Abhik Sengupta

Abhik sengupta

Executive Director, Client Solutions Delivery

Event Program

7.30 AM
Networking Breakfast & Registration
8.00 AM
Plenary Keynote
Implementing Customer Transformation
  • Where are Australian enterprises up to in their progress towards customer transformation?
  • The critical challenges and conflicts which are preventing implementation success
  • Key lessons learnt on how leaders can deliver implementation faster and more effectively
8.45 AM
Case Study
SMC Pneumatics Australia

How SMC transformed to harness growth opportunities in a shrinking market.

James McKew, Group Sales and Marketing Director, SMC Pneumatics Australia

SMC logo
9.15 AM
Break-Out Workshop Streams
  1. Designing a realistic future state

    Revisiting the principles from our highly successful ‘Enterprise Growth Transformation’ event, this session is perfect for those still working on future state design. It will explore:

    ● Setting the necessary foundations before moving on to implementation
    ● Understanding the 5 key shifts for creating the marketing, sales & service engine of the future
    ● Identifying the best pathway to accelerate transformation in your business

    Case Study: Rachel Stotter, Head of Sales, Goodman Fielder New Zealand

    Goodman Fielder logo
  2. Building a Culture of Change Leadership

    Are you managing change, or leading it? This workshop will focus on the key areas change leaders need to dedicate energy to help people confidently adopt transformational change including:

    ● Establishing a sense of purpose
    ● Energising & mobilising people
    ● Role modelling the change
    ● Demonstrating commitment

    Case Study: Chris Willmott, Regional Head of Business Effectiveness Asia Pacific, Roche

    Roche logo
  3. What does a fully-digitised marketing & sales engine look like?

    Featuring an exclusive, behind-the-scenes look at Blackdot’s own marketing and sales engine, understand:

    ● Setting up the organisation to effectively deliver scaled customer journeys
    ● Implementing integrated and digitised marketing and sales execution – a sneak-peek into best practice
    ● Key tips for accelerating benefits realisation through technology in enterprise businesses

    Case Study: Chris Horn, Executive Director, Products & Marketing, Blackdot

10.00 AM

With several hundred growth leaders in attendance there will be excellent opportunities to network with people facing the same types of transformation challenges.


Blackdot’s executive breakfast events have become a must-attend for business leaders to stay on top of the latest thinking to drive marketing, sales and service transformation.

We welcome leaders in enterprise-level businesses, spanning:

CEO | Business Unit/Division leader | Sales | Marketing | Service | Human Resources | Commercial Excellence | Sales Force Effectiveness | Customer Strategy | Digital Strategy | Technology

Event Location

Hyatt Regency Sydney
161 Sussex Street
Sydney NSW 2000
(02) 8099 1234

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