Enterprise Growth Transformation

EXECUTIVE breakfast Summit

Reinventing marketing, sales and service for a digital, customer-driven future

Date
Tuesday, 31 October 2017
Time
7.30 – 10.30 AM
Location
Sofitel Sydney Wentworth

About the event

Blackdot is delighted to invite you to our most significant event to date. We’ll be unveiling our latest cutting-edge frameworks, hosting complementary practical workshops and presenting case studies.

This experiential major event will bring together over 400 key enterprise growth leaders to explore:

  • Creating the marketing and sales engine of the future – key transformation stages
  • Resetting organisational strategy and go-to-market model around the changing customer
  • Integrating and digitising marketing, sales and service to transform the customer experience
  • Building new frontline mindsets and capabilities for a digital customer environment
  • Fast-tracking the implementation and adoption of new technology
  • Embedding change and keeping transformation on track


Register Your Interest

Blackdot plenary Speakers

Marty Nicholas

Marty Nicholas

Managing Director

Abhik sengupta

Abhik sengupta

Executive Director, Client Solutions Delivery

Sally-Anne Lyster

Sally-Anne Lyster

Director, Capability & People Advisory

Samit Chandra

Samit Chandra

Head of Technology Advisory

Greg Taylor

Greg Taylor

Principal, Organisational Change

Practitioner case studies

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Victoria Turner

GM Advertising Strategy

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Craig Keary

Director,Asia Pacific

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Kimberly Elliot

Human Resources Director

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Greg Byrne

GM Strategy, Product & Sales Force Effectiveness

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Geoffrey Allars

Associate Sales Director

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Event Program

7.30 AM
Breakfast & Registration
8.00 AM
Plenary Keynote Presentation
Transforming the enterprise growth engine
  • 5 critical transformation challenges faced by enterprise businesses in adapting to today’s customer
  • Practical steps for how leaders can move forward depending on organisational maturity
  • How leading enterprises are accelerating transformation results
9.15 AM
Break-Out Workshop Streams by Key Enterprise Challenge
  1. CUSTOMER STRATEGY

    Resetting the organisational strategy and go-to-market model around the customer to stay ahead of informed buyers & disruptive competitors.

  2. PROCESS

    Integrating & automating functions to deliver a differentiated digital & physical customer experience, while reducing cost.

  3. PEOPLE & CHANGE

    Building the frontline mindset, behaviours & core capabilities required to thrive in an increasingly complex customer & buyer environment.

  4. TECHNOLOGY

    Leveraging intuitive frontline technology to enable employees to navigate legacy data, infrastructure & people constraints.

  5. EXECUTION EXCELLENCE

    Transitioning new ways of working into business-as-usual and building a culture of data & customer-driven optimisation.

10.10 AM
Concluding Plenary Presentation
Bringing it all together – building the connected, customer-centric enterprise
  • How key transformation stages interrelate
  • Understanding cutting-edge best practice – Blackdot’s new framework for marketing, sales and service effectiveness
10.30 AM
Networking

With dedicated networking zones for the 5 major enterprise challenges addressed, attendees will be equipped to easily meet and exchange ideas with other senior leaders facing common challenges.

WHO SHOULD ATTEND?

Blackdot’s executive breakfast events have become a must-attend for business leaders to stay on top of the latest thinking to drive marketing and sales transformation.


With over 5000 subscribers to the Blackdot Blog across Sydney and Melbourne and 1000 leaders regularly attending our events throughout the year, this new major event will bring together what has fast become the definitive community of marketing, sales and growth-focused business leaders in Australia. We welcome leaders in enterprise-level businesses, spanning:

CEO | Business Unit/Division leader | Sales | Marketing | Human Resources | Commercial Excellence | Sales Force Effectiveness | Customer Strategy | Digital Strategy | Technology



Event Location

Sofitel Sydney Wentworth
61-101 Phillip Street
Sydney NSW 2000
(02) 9228 9188

Get Directions

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