Enterprise Growth Transformation

EXECUTIVE breakfast

Reinventing marketing, sales and service for a digital, customer-driven future

Tuesday, 17 October 2017
7.30 – 9.30 AM
Sofitel Melbourne on Collins

About the event

Featuring our latest cutting-edge frameworks, along with a deep-dive into an audience selected challenge, this interactive session will provide a holistic view on navigating the toughest transformation challenges enterprise organisations face today.

Join us as we explore:

  • Reorganising Around the Changing Customer - Resetting the organisational go-to-market model around the customer to stay ahead of informed buyers & disruptive competitors
  • Integrating & Digitising Marketing, Sales & Service - Integrating & digitising functions to deliver a differentiated customer experience, while reducing cost
  • Transforming Mindsets & Capabilities - Building the frontline mindset, behaviours and core capabilities required to thrive in an increasing complex customer and buyer environment
  • Implementing & Adopting New Technology - Leveraging intuitive frontline technology to enable employees to navigate legacy data, infrastructure and people constraints
  • Embedding & Continuous Improvement - Transitioning new ways of working into business-as-usual and building a culture of date driven & customer-driven optimisation

Register Your Interest

Blackdot plenary Speakers

Marty Nicholas

Marty Nicholas

Managing Director

Abhik sengupta

Abhik sengupta

Executive Director, Client Solutions Delivery

Sally-Anne Lyster

Sally-Anne Lyster

Director, Capability & People Advisory

Samit Chandra

Samit Chandra

Head of Technology Advisory

Greg Taylor

Greg Taylor

Principal, Organisational Change

Event Program

7.30 AM
Breakfast & Registration
8.00 AM
Keynote Presentation
Transforming the enterprise growth engine
  • 5 critical transformation challenges faced by enterprise businesses in adapting to today’s customer
  • Practical steps for how leaders can move forward depending on organisational maturity
  • How leading enterprises are accelerating transformation results

Choose your transformation challenge

  • Interactive audience discussion and selection of transformation challenge to explore in greater depth
  • Dynamic sharing of relevant Blackdot best practice frameworks and case studies from our respective practice leaders

Bringing it all together – building the connected, customer-centric enterprise

  • How key transformation stages interrelate
  • Understanding cutting-edge best practice – Blackdot’s new framework for marketing, sales and service effectiveness

9.30 AM

With dedicated networking zones for the 5 major enterprise challenges addressed, attendees will be equipped to easily meet and exchange ideas with other senior leaders facing common challenges.


Blackdot’s executive breakfast events have become a must-attend for business leaders to stay on top of the latest thinking to drive marketing, sales and service transformation.

We welcome leaders in enterprise-level businesses, spanning:

CEO | Business Unit/Division leader | Sales | Marketing | Service | Human Resources | Commercial Excellence | Sales Force Effectiveness | Customer Strategy | Digital Strategy | Technology

Event Location

Sofitel Melbourne on Collins
25 Collins Street
Melbourne VIC 3000
(03) 9653 0000

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