Adapting to today’s sophisticated customer is challenging. Customers want simplicity, value for money and a seamless, responsive experience. However, enterprises are complex and fragmented, with multiple customer touchpoints. They tend to be organised around legacy functional silos and are constrained by a high cost to sell, serve and change. To stay ahead of informed buyers and disruptive competitors, businesses need to fundamentally reorganise around the customer.
Blackdot is delighted to invite you to this exclusive webinar as we share practical insights on how to reset the organisational strategy and operating model to meet elevated customer expectations. Featuring a presentation of our latest research - the event will help you accelerate the people, process and technology transformation required to achieve transformational growth in your enterprise.
The session will explore:
Key shifts towards reorganising around the changing customer
Opportunity-based segmentation – balancing qualitative and quantitative approaches to align around value
Segment offer customisation – customising segment appropriate product and service propositions
Channel prioritisation – maximising resources and minimising cost.
There will also be a Q&A session at the end of the webinar, where Bavan will be happy to answer any questions you may have.
Bavan Rajan | Principal Consultant, Blackdot
A senior leader with over a decade of industry experience, who has worked on numerous projects spanning customer strategy, consulting, delivery and capability. Bavan Rajan is a practical strategist with a passion for customer-centricity, and has worked at Accenture, Google & AMP.
9.30 – 10.30am AEDT | Friday, 24 November 2017