Unprecedented changes in B2B buying dynamics are rendering legacy sales models increasingly less effective. With a digitally-empowered buyer firmly in control of the sales process, a new approach must emerge which is more customer-centric, more integrated with other functions and more technologically-enabled in order to secure sustainable growth.
Blackdot are delighted to invite you to this exclusive webinar as we share practical insights for adapting sales to the digital age. Featuring a presentation of our latest research - the event will help you accelerate the people, process and technology transformation required to adapt sales to win in this new environment.
The session will explore:
Building sales engagement and traction for digital transformation
Adapting the sales role mix and operating model for today's buyer
Lifting commercial acumen, data and technology skills across the sales force
'Digitising' frontline sales execution for greater effectiveness, efficiency and relevance
Hardwiring more integrated marketing and sales execution
Understanding what the 'rep of the future' might look like
There will also be a Q&A session at the end of the webinar, so Nicson will be happy to answer any questions you may have.
Nicson White | Executive Director, Commercial, Blackdot
Combining a passion for driving marketing and sales performance with Blackdot's unique diagnostic and transformation capability, Nicson is dedicated to helping our clients achieve enduring growth. With 13 years’ commercial practice experience, he is responsible for the management of Blackdot’s global commercial team, as well as the growth and retention of key health science accounts across Asia Pacific. A seasoned entrepreneur, Nicson has founded several start-ups across the hospitality, environmental science & franchise sectors. He has hired, trained and coached more than 50 salespeople and 350 licensees in his own companies. He has also accrued over 1,500 hours experience in performance coaching and strategic advisory. Nicson was Australia’s youngest ever winner of the My Business Magazine business of the year award and has appeared on the BRW Fast Starters List. He holds a graduate diploma in management and is working towards an MBA at the Australian Institute of Business.
12:00pm - 1:00pm AEST | Thursday, 29 June 2017